Featured Videos
- FOX and Friends, 9-6-2012 Frank looks at some political ads which use personal stories to make their point.
- FOX and Friends, 9-5-2012 Ads dealing with outsourcing are the topic of Frank's focus group analysis.
- FOX and Friends, 9-4-2012 Winners and losers among the current crop of political ads.
- Charlie Rose, 9-4-2012 Frank discussed the results of recent polls and focus groups as they relate to the upcoming Presidential elections.
- CBS This Morning, 9-4-2012 From North Carolina, Frank asks a focus group, "Is the country better off now than four years ago?" Their answers reveal that voters still prefer a candidate who understands them over a candidate who can fix their problems.
- FOX News: Hannity, 8-31-2012 Frank looks at Mitt Romney's and Paul Ryan's convention speeches to show how well they are received by a focus group.
- CBS This Morning, 8-31-2012 Frank reports on Gov. Romney's speech at the Republican convention, looking closely at the words used by the candidate.
- UK National Channel 4 News, 8-29-2012 Frank discusses the perception of Mitt Romney by voters at the Republican Convention.
- FOX News: FOX and Friends, 8-28-2012 Ads from both campaigns dealing with welfare reform are reviewed by Frank's focus groups, sponsored by University of Phoenix.
- CBS This Morning, 8-27-2012 Frank elicits responses from an Ohio focus group, sponsored by University of Phoenix, and learns their feelings about the presidential candidates and their campaigns.
- ESPN Outside The Lines, 8-24-2012 Frank talks about some of the safety concerns currently under discussion in the NFL and suggests three things that the league could do to improve the situation.
- FOX News: Geraldo At Large, 8-18-2012 Frank and Geraldo discuss the choice of Rep. Paul Ryan and look at some ads featuring the Vice Presidental candidate.
- FOX News: Hannity, 8-13-2012 With data from a focus group, Frank joins Sean Hannity to look at some ads, and viewers' reactions, featuring Paul Ryan.
- FOX News: FOX and Friends, 8-12-2012 Ads speaking about Medicare reform are viewed by a focus group, and Frank shares their reactions.
- CBS This Morning, 8-10-2012 Frank comments on the reasoning behind the level of negative ads so far in the 2012 election cycle .
- FOX News: Hannity, 8-7-2012 Frank joins Sean Hannity to talk about which political messages are working, and which are not, supported by focus group reactions to selected ads.
- FOX News: FOX and Friends, 7-29-2012 Frank Luntz reports from Cincinnati with reactions over the ads from both sides on President Obama's "You Didn't Build That" comments.
- FOX News: Hannity, 7-26-2012 The "Tamper" ad from the Obama camp, as well as an effective response ad from the RNC, are topics of discussion between Frank and Sean Hannity.
- FOX News: America's Election HQ, 5/6/2012 Frank Luntz reports from Moscow, where protest marches in advance of Vladimir Putin's inauguration show the dissatisfaction of the Russian people with the results of the last election.
- FOX Business News, 3/6/2012 Handicapping the chances for each of the remaining Republican presidential primary candidates, Frank Luntz shares the feelings of his focus groups on the eventual outcome and the state of the party.
- CBC NewsWorld-TV, 2/28/2012 Frank discusses the upcoming primary races before Super Tuesday.
- WZZM News, 2/20/2012 On the ABC affiliate in Grand Rapids, reporter Juliet Dragos covers an election event at which Frank Luntz is speaking and outlines some of the Words that Work from his book "Win".
- FOX News: FOX and Friends, 2/8/2012 A focus group expresses their opinions about President Obama, and Frank Luntz summarizes their views and the main challenges for both parties heading into the 2012 elections.
- FOX News, 1/9/2012 Frank gives a group of New Hampshire primary voters the chance to get to know two candidates, Ron Paul and John Huntsman, through the eyes of Rand Paul and Mary Kaye Huntsman.
- FOX News: FOX and Friends 1/3/2012 Frank and the show's hosts take a look at the last-minute campaign ads before the Iowa caucuses.
- CBS News, "The Early Show": 1/3/2012 The notable moments and sound bites of the GOP campaign are revisited by Frank and the CBS Early Show hosts.
- CBS News, "The Early Show": 1/2/2012 On the morning before the Iowa caucus, Frank joins the CBS Early Show to highlight effective campaign ads and explain how they will make an impact.
- CBS News, "The Early Show": 12/19/2011 Candidates in the Republican primaries have released a number of negative ads. Frank Luntz shows what makes some ads more effective than others.
- CafeMomStudio: 11/22/2011 In an exclusive interview, Frank Luntz discusses the results of a national survey commissioned by CafeMom to look at how moms are feeling politically and economically.
- FOX News: America's Newsroom 11/21/2011 After moderating at the Thanksgiving Table Forum with Republican presidential candidates, Frank Luntz reveals the responses of American voters to the candidates' remarks and personal revelations.
- ABC: Top Line 11/14/2011 Frank is joined by ABC's Sam Donaldson on Top Line, where they debate the importance of faith and economy in the 2012 election as well as Herman Cain's likability and Newt Gingrich's comeback.
- Comedy Central: The Colbert Report 10/24/2011 Frank Luntz revisits Stephen Colbert for an interview (part 1) and a focus group (part 2) to come up with a winning "Corporations Are People" message for the Super PAC.
- FOX News: Your World with Neil Cavuto 10/24/2011 Frank and Neil Cavuto review the fiery debate interactions between Mitt Romney and Rick Perry and reflect on the clear messages and favorable reactions to Herman Cain and Steve Wynn.
- ABC This Week: 8/21/2011 Frank and Jake Tapper discuss the GOP primary candidates, the reasons why so many potential voters are not satisfied with the current selection, and other possible candidates who might meet voters' requirements.
- Comedy Central: The Colbert Report 8/16/2011 Looking for "America's foremost expert in helping people realize how they already feel," Stephen Colbert meets with Frank Luntz for advice on crafting the message for his Super PAC.
- FOX News: FOX And Friends 7/20/2011 Frank shows clips of some current negative ads and, using his patented dial technology, shows why they don't reach their audiences..
- FOX News: Hannity 7/11/2011 Frank Luntz brought together elected officials and the Americans voters for a third frank exchange:
- FOX News: America Live With Megyn Kelly 7/7/2011 The 2012 elections are sixteen months away, yet political issue ads are already being released. Frank analyzes voter response to two of the new ads and shows why they connect - or don't - with viewers.
- FOX News: Hannity 6/14/2011 Frank Luntz led a second hour-long special session, bringing together American leaders and American voters for an opportunity to talk - and listen - to each other:
- CBS The Early Show: 6/14/2011 - Frank discusses the upcoming 2011 Presidential election and why he feels it will be the "most negative, vicious, most frightening election cycle ever."
- Cash Cab: 5/26/2011 - In this game show episode, contestants are asked to identify the term Frank Luntz recommended to the White House as a replacement for "Global Warming" while in New York City taxi.
- FOX News: America's Newsroom 5/11/2011 - Frank Luntz shows a few political ads focusing on government spending and the debt, and explains why some resonate with the American public, while others miss the mark.
- FOX News: Your World 5/3/2011 - Frank Luntz discusses potential Republican candidates with Stuart Varney. Donald Trump is seen as playing a game rather than seriously running for office, and Frank backs up his opinion with a sizeable wager.
- FOX News: Hannity 4/17/2011 - For the first time on television, you will get a chance to watch as average voters question and grill some of America's post powerful political people. In this hour-long special, Frank Luntz brings together a focus group and the leaders they have elected.
- MSNBC: Morning Joe - 4/1/2011 - Frank Luntz discusses some principles of effective communications with the hosts of Morning Joe.
- FOX Business News: Imus - 3/2/2011 - Frank Luntz joins host Don Imus, discussing current events, the power of words, and Frank's new book "Win".
- FOX News: Hannity - 3/1/2011 - Frank Luntz holds a focus group with Iowa voters to get their reactions to Newt Gingrich and his potential Presidential run.
- NBC: The Today Show - 3/1/2011 - Healthcare, public workers and union rights, Presidential elections, and the new book "Win" are the main topics of conversation between Frank and host Matt Lauer.
- FOX News: FOX and Friends - 12/25/2010 - On a Christmas appearance, Frank discusses Americans' opinions about heightened security measures at airports across the nation.
- C-SPAN - 12/25/2010 - A review of the current mood of the American people, as well as analysis by Frank Luntz.
- FOX News: The O'Reilly Factor - 11/3/2010 - Frank Luntz analyzes the best and worst political ads of the season.
- FOX News: FNC - 11/2/2010 - Frank provides analysis of the midterm election results on Fox News Channel during election night coverage.
- FOX News: FOX Business News - 11/2/2010 - Neil Cavuto and Frank Luntz look at the results from the polls around the country on election night.
- FOX News: FOX and Friends - 11/2/2010 - Union members express their feelings to Frank about the impact unions have on political campaigns.
- FOX News: Hannity - 10/11/2010 Part 1 Part 2 - Frank Luntz holds a focus group in Louisville KY to get voters' reactions to the debate between Jack Conway and Rand Paul.
- FOX News: Greta Van Susteren- 8/13/2010 - Three political ads are analyzed by Frank Luntz in a discussion with Greta Van Susteren about their effectiveness in communicating with voters.
- FOX News: FOX and Friends - 8/3/2010 - Holding a focus group with independent voters in Arizona, Frank draws out their frustration with the federal government over immigration issues and the performance of President Obama.
- FOX News: Hannity - 8/3/2010 - From Arizona, Frank holds a focus group to learn about their feelings about the clash between the state and federal governments over immigration.
- FOX News: Hannity - 7/27/2010 - Frank talks about the impact of Rep. Charlie Rangel's ethics troubles and other questionable antics of Democrat politicians.
- FOX News: On The Record with Greta Van Susteren - 7/24/2010 - Frank and Greta discuss results of focus group reaction to current political ads, one featuring a 50-foot Nancy Pelosi, and another by Harry Reid.
- FOX News: - 7/20/2010 - With host Sean Hannity, Frank Luntz analyzed President Obama's scathing remarks about Republicans in recent speeches.
- FOX News: Hannity - 7/10/2010 - Frank discusses President Obama's campaign tactics in the midterm elections.
- FOX News: Neil Cavuto - 7/7/2010 - Frank discusses public opinion about the Arizona immigration laws and the recent court decision barring its implementation.
- FOX News: - 6/20/2010 - Live from Hollywood, Frank speaks with a politically mixed group of creative artists about their views on politics, the media, and the arts.
- FOX and Friends: - 6/16/2010 - Frank talks to voters from Southern California as they watch a speech by President Obama.
- FOX News: 6/14/2010 - Frank checks in from Las Vegas with reactions to two video clips, one from President Obama and one from BP. His focus group is comprised of residents from the areas directly affected by the gulf oil disaster.
- FOX News: Hannity - 6/14/2010 - Frank Luntz talks with a focus group in New Orleans about their feelings of support toward oil drilling in the wake of the massive spill in the gulf. <Part Two>
- FOX News: Hannity - 5/10/2010 - In a two-part live focus group, Frank Luntz reports from Arizona on local opinions about the recent immigration crackdown. <Part Two>
- The Sun - 4/16/2010 - Exclusive never-seen footage of the Frank Luntz British election focus group that changed history.
- FOX News: America's Newsroom - 4/13/2010 - Frank Luntz joins America's Newsroom to go over results of a new poll on President Obama's direction on job creation.
- FOX Business News, Imus - 4/12/2010 - Frank Luntz joins host Don Imus on his morning show, along with Mike Richter, former goalie for the New York Rangers. They discuss, among other topics, how athletes can get the message out to the public about protecting the environment.
- FOX News: Hannity - 4/1/2010 - Frank joins host Sean Hannity to discuss results of a poll on Americans' fears over the economic ramifications of the new health care bill.
- Entertainment Tonight - 4/5/2010 - Frank Luntz reveals the meaning behind Tiger Woods' words - and body language - at his press conference at The Masters.
- Frank discusses the results of a National Guard poll on Hannity and FOX and Friends
- The Colbert Report - Comedy Central - 3/10/2010 - Stephen Colbert mentions Frank Luntz and Luntz Global during a recent show.
- FOX News: Neil Cavuto - 1/29/2010 - During President Obama's appearance at a GOP event, the President singles out Frank and the work he does. Neil Cavuto and Frank discuss the experience in this clip.
- FOX News - 12/14/2009 - Frank Luntz discusses recent findings on public opinion about Climate Change.
- BBC News -12/4/2009 - Frank Luntz looks at David Cameron's polls and thinks the Tory leader should not be worrying as much as some people suggest in his campaign against Gordon Brown.
- The NFL Today - 11/15/2009 - Analyzing the language used by professional football players and coaches, Frank Luntz shows who has hit a home run at their press conferences - and who struck out.
- The Today Show - 11/12/2009 - Frank destroys his Blackberry while explaining the six steps for successful parenting.
- This Week With George Stephanopoulos - 11/8/2009 - As a panel member, Dr. Luntz discusses the current state of the nation along with George Will, Donna Brazile, Sam Donaldson, and Cokie Roberts. The conclusion of the segment can be seen here.
- FOX Business News, Imus - 10/16/2009 - Frank Luntz speaks with Don Imus - what more is there to say? The conclusion of the interview can be seen here.
- CBS Evening News -10/14/2009 - In a page from her notebook, Katie Couric comments on issues brought up in her interview with Frank.
- @katiecouric -10/13/2009 - Frank Luntz speaks with Katie Couric about such diverse topics as voter anger, the importance of parental influence, healthcare, racism, and his experience with a focus group made up of Playboy playmates.
- ABCNews.com 'Top Line' -10/2/2009 - Frank Luntz is interviewed by the hosts about his new book, "What Americans Really Want...Really."
- FOX NEWS: Hannity - 8/18/2009 - Frank and Sean Hannity comment on healthcare issues and opinions
- FOX NEWS: FOX and Friends - 8/16/2009 - The discussion is about President Obama's use and choice of words
- FOX NEWS: Hannity - 8/14/2009 (part 1) (part 2) - In an extended segment, Frank Luntz and Sean Hannity conduct a live focus group to get public opinion on President Obama's effectiveness in office
- FOX NEWS: FOX and Friends - 8/12/2009 - Frank Luntz adds some analysis on the diminishing public support for the administration's attempts at healthcare reform
- FOX NEWS: Hannity - 8/1/2009 - Sean Hannity and Frank Luntz look at the aftermath of the "Beer Summit"
- FOX NEWS: Hannity -7/21/2009 - Sean Hannity and Frank Luntz investigate the impact of language and definitions of various aspects of the current healthcare debates.
- FOX NEWS: Fox & Friends - 7/21/2009 - On the "FOX and Friends" program, Dr. Frank Luntz describes results of recent polling about healthcare reform.
- FOX NEWS: Fox & Friends - 5/5/2009 - Dr. Frank Luntz discussed rebranding of issues and products and gives examples of some famous successes and failures.
- FOX NEWS: The O'Reily Factor - 3/20/2009 - After President Obama's appearance on The Tonight Show, Frank Luntz comments on his performance.
- Frank Luntz on CSPAN - 2/21/2009 - At the annual National Governors Association meeting, Dr. Luntz enlightens the group with analysis of a recent poll about the nation's energy infrastructure.
- C-Span: Campaign 2008 8/31/2008 - Dr. Luntz moderates a focus group of undecided voters in Minneapolis, Minnesota. The event was sponsored by AARP.
- Sky News: Voter's Verdict - Dr. Luntz asks British viewers what bothers them about politicians and what they'd like to see changed.
- FOX NEWS: Hannity & Colmes - 5/30/2008: Author Frank Luntz on Fr. Pfleger's Controversial Statements.
- FOX NEWS: Strategy Room - 5/18/2008: Dr. Luntz conducts a focus group with undecided voters to find reactions to "terror talk" accusations.
- FOX NEWS: Romney Wins Debate - 1/6/2008: Dr. Luntz conducts a post-debate wrap-up in NH
- FOX NEWS: Fox & Friends -11/29/2007: Dr. Luntz analyzes the big winners & losers of the Republican YouTube debate in Las Vegas.
- Presidential Politics - 11/19/2007: Did Obama lose in Las Vegas? Dr. Luntz shows how the voters felt about the debate.
- Frost Over The World: US Elections - 9/14/2007: Dr. Luntz shares his political insights with Sir David Frost.
- The Australian Sky News Voters' Verdict : Dr. Luntz presses Australian voters for their thoughts on the 2007 Australian Federal Election
- FOX NEWS: Voters' reaction to Republican Presidential Debate - 9/5/2007: Dr. Luntz appears on Hannity & Colmes to discuss the GOP debate in New Hampshire on September 5th
- PBS All-American Presidential Forum with Tavis Smiley - 6/29/2007: Dr. Luntz conducts a focus group following the June 28th Democratic Forum
- Frank Opinion: Dr Luntz back for polling day, RTE News, 5/27/2007: Dr. Luntz discusses Ireland’s elections with voters and candidates
- Voters' Verdict: The Brown Cameron Battle on Sky News - 5/18/2007: Dr. Luntz uses a focus group and dial session to learn how U.K. voters view Gordon Brown and David Cameron
- Public interest in the General Election, RTE News, 4/8/2007: Dr. Luntz discusses the concerns of voters in the Irish election.
- Words that Work: Dr. Frank Luntz on Fox & Friends - 1/12/2007: Dr. Luntz is interviewed about his book, Words That Work
- After Words: Frank Luntz, author of "Words That Work: It's Not What You Say, It's What People Hear" interviewed by John McCaslin
- BBC Video Segments since 2005: Dr. Frank Luntz has worked with the BBC to produce a number of shows since April 2005. The programs highlight focus groups and Instant Response sessions moderated by Dr. Luntz, ranging in topics from swing voter psychology to climate change. He concentrated much attention on the 2005 election, and since then, has examined how the changes in party leadership have affected voters.
Segment 1: Budget Committee Chairman Paul Ryan
Segment 2: House Majority Leader Eric Cantor
Segment 3: Eighteen Members of Congress, the GOP Freshman Class
Segment 4: House Conference Chairman Jeb Hensarling, Democratic Congressman Rob Andrews
Segment 5: Liz Shuler, the Secretary-Treasurer of the AFL-CIO
Segment 6: Notable Political ads
Segment 2: House Majority Leader Eric Cantor
Segment 3: Eighteen Members of Congress, the GOP Freshman Class
Segment 4: House Conference Chairman Jeb Hensarling, Democratic Congressman Rob Andrews
Segment 5: Liz Shuler, the Secretary-Treasurer of the AFL-CIO
Segment 6: Notable Political ads
