Creating a Winning Message for Stephen Colbert's Super PAC

Stephen Colbert was looking for the best wordsmith in the nation to develop the message for his Super PAC. He chose Frank Luntz. Here are some clips from Frank's appearances on The Colbert Report in which he works with Colbert to help him shape his message for the people of America:

Comedy Central: The Colbert Report, 8/16/2011- Looking for "America's foremost expert in helping people realize how they already feel," Stephen Colbert meets with Frank Luntz for advice on crafting the message for his Super PAC.

Comedy Central: The Colbert Report 10/24/2011- Frank Luntz revisits Stephen Colbert for an interview to come up with a winning "Corporations Are People" message for the Super PAC.

Comedy Central: The Colbert Report 10/24/2011- Stephen watches from behind a one-way mirror while Frank Luntz conducts a focus group to learn how people react to Colbert's message.

Comedy Central: The Colbert Report Exclusive Bonus Footage: Frank and Stephen challenge each other's knowledge of 20th century rock bands.